week 125: simplicity scales. complexity fails.

hard lesson

thank you to over 11,000 of you who tune in weekly and share this with your friends and family. it means the world to me to have you along for the ride as we navigate the journey of building a zero-to-10-million-dollar (we recently cross $6M) business and beyond.

i also love adding a personal note at the end of these, and i’m so grateful for the space you give me to do that without judgment.

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lately, i’ve been reflecting on simplicity. it’s something i preach often but haven’t always practiced myself.

since late december and early january, we’ve made it a core focus in our business.

here’s what that looks like for us:

• one product: we used to juggle multiple products generating over $1M in revenue. we stopped doing that because it created unnecessary complexity—more people, higher costs, and less scalability.

• one funnel: while leads come from different channels—linkedin, youtube, events, etc.—they now all flow through one standardized funnel. fewer custom processes mean fewer headaches.

• one type of discovery call: we streamlined our approach so no one is left guessing what questions to ask or how to structure a call.

• one type of contract: no more reinventing the wheel with every deal.

i’ve learned that simplicity scales, while complexity breaks. here’s a simple math analogy to drive it home:

if you stick to one product, one motion, one funnel, one discovery call, one sales process, one contract, and so on, the math is 1*1*1*1*1*1 = 1.

but introduce just two products, and suddenly you’re looking at 2*2*2*2*2*2 = 1,024. the complexity multiplies fast, and it costs you in efficiency and focus.

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on a personal note, i’ve been reflecting on my own daily habits.

as my family and business have grown, i’ve found myself overcomplicating life and, honestly, feeling like i was failing.

i’ve realized i can’t lead effectively without prioritizing my mental and physical health. being at my best isn’t selfish—it’s necessary for the business and for my family.

in the coming weeks, i’ll share some new habits and changes i’m making to simplify my life and strengthen my leadership.

it’s a work in progress, but the clarity is already paying off.

leader point: in business or life, simplicity wins. it’s the leader’s job to strip away the noise and keep things focused.