week 135: side projects can become a real business

fractional to real business owners

thank you to over 11,000 of you who tune in weekly and share this with your friends and family. it means the world to me to have you along for the ride as we build a zero-to-10-million-dollar business (we recently crossed $6m in 4 years) and beyond.

i also love adding a personal note at the end of these, and i’m so grateful for the space you give me to do that without judgment.

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10 year ago, if you would have told me, Sangram, you are going to build a real business around you book, speaking, and advisory, i would have said, i have better things to do than that :)

and now, our little fractional / advisory work is $6M+ in revenue and i am having a ton of fun.

so much so, that i want to teach others how to do it.

so….if you are a fractional CMOs and aspiring fractional CMOs:

i have learned a few things about fractional work and building a business.

there are effectively 3 ways to do it:

- build it yourself
- build it with your books and IP
- build it on top of someone else frameworks and brand

after 100s of 1:1 conversations explaining on how we did it, i finally recorded our process of building a business and how you can do it or at least learn from my mistakes.

the 60 min course will help you:

- how to build a fractional business (there's a lot i learned i wish someone would have told me so steal some ideas from here)

- how you can build a fractional business on GTM OS (if interested, i will show you how to build it on top of GTM OS brand to get started quickly)

- real stories from Tim Hillison and Sarah Allen-Short on how they transitioned from being a CMO to a successful fractional CMO (worth the watch)

as of this morning, i packaged it up in a nice little course with slides, videos, and examples on how you can build a profitable and lifestyle fractional business - it not "get rich quick course" but if the process is followed, in the end i think for the right person, it's worth it.

who is it for?
NOT for everyone. it's for fractional CMOs who are already doing fractional work and need to grow it faster and aspiring fractional CMOs who are trying to figure out if this is the right step for them.

how to get it:
like and comment "Fractional" and I’ll dm you the link

timing:
Monday at 8 am EST the course will be launched and you will get DM/message from me.

no matter what your side business is, there is a real opportunity to make it into a real business.

this course (it’s free for my subscribers) hopefully gets you thinking about it the right way and you can learn from my mistakes.

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on a personal note, my son and i had just finished hauling a bunch of pine straw for some yard work, and i asked him to clean up the car afterward.

he did. but let’s just say… not quite up to my standards.

i had two choices:
- go out and redo it myself,
- or take a moment to coach, not correct.

thank God for the wisdom to pause.

i asked him, “krish — how do you think you did?”
he said, “the best i can.”

so i followed up:
“okay… but imagine you're picking up your girlfriend, and you’re the one driving this jeep. would you still say this car is clean?”

without missing a beat: “do we have any clorox wipes?”

we sure do.

he wiped that thing down like a pro. CLEAN clean.

lesson?

sometimes how we ask matters more than what we ask.
and when we tap into what matters to them — their standards, their priorities — the results speak for themselves.

this might even turn into his side hustle. who knows?

leader point: in business and in life, your best investment will always be in growing yourself — and helping others do the same.

love,

sangram