week 136: your product is no longer your moat
it's time reinvent and reimagine yourself and your business
thank you to over 11,000 of you who tune in weekly and share this with your friends and family. it means the world to me to have you along for the ride as we build a zero-to-10-million-dollar business (we recently crossed $6m in 4 years) and beyond.
i also love adding a personal note at the end of these, and i’m so grateful for the space you give me to do that without judgment.
been thinking a lot about today’s business landscape.
product is no longer the differentiator.
why? because building product has become easier, faster, and cheaper.
what actually separates companies now?
your go-to-market.
your ability to package, price, partner, and position.
your GTM muscle is the moat.
that’s why we’re doubling down on GTM innovation:
rethinking pricing + packaging.
building non-traditional partnerships — EOS implementers, tech partners, agencies, fractionals.
selling directly to GTM teams (licenses, not leads).
this mindset shift — from product-first to GTM-first — has transformed our own business model.
it’s how we’re creating more leverage and more momentum.
on a personal note, manmeet and i are in year four of reading the Bible together.
it’s called the chronological Bible study and we all read the Bible chronologically — and it’s been a game-changer.
the historical context brought stories and accounts to life in new ways.
we even celebrated this journey with 100+ classmates.
what stood out?
sometimes, starting over with a different lens brings deeper clarity.
leaderpoint: in business and life, the fastest path to clarity is the willingness to restart and reimagine.
love,
sangram