week 140: second mile service is no longer optional
how to eliminate the competition
thank you to over 11,000 of you who tune in weekly and share this with your friends and family. it means the world to me to have you along for the ride as we build a zero-to-10-million-dollar business (we recently crossed $6m in 4 years) and beyond.
i also love adding a personal note at the end of these, and i’m so grateful for the space you give me to do that without judgment.
i also love that i get to include a personal note at the end of these, and i’m so grateful for the space you give me to do that—without judgment.
last week, i spoke at a RevPartners event here in atlanta. two legendary leaders also spoke, and i sat front row for both:
→ Dan Cathy, Chairman of Chick-fil-A
→ Horst Schulze, Founder of Ritz-Carlton
they shared two principles i can’t stop thinking about:
raise the standard.
why do Chick-fil-A employees say “my pleasure” instead of “you’re welcome”?
why do Ritz-Carlton employees greet each other as “ladies and gentlemen serving ladies and gentlemen”?
→ because language sets the tone. it raises the standard.build trust, even in the smallest things.
dan cathy brought a nameplate to the talk—yes, an actual nameplate.
→ because “if you know my name, you’re more likely to trust me.”
at GTM Partners, we’re doing both.
we’re not just building another random community—we’re building one where fractional leaders meet every two weeks, focused on building a million-dollar book of business.
we’re not just “teaching our playbook”—we’re licensing our frameworks and funnels so they can succeed faster than their peers.
this kind of second mile thinking isn’t a nice-to-have anymore.
it’s how you earn trust.
it’s how you scale intentionally.
it’s how you eliminate competition.
on a personal note—we’re raising the standard and trust at home, too.
no-tech saturdays are back.
kids are expected to have adult conversations. no “go watch tv” default.
serving our community is a non-negotiable. (more on this soon—church and beyond.)
reading real books = freedom. not just screens.
leaderpoint: in business and in life, growth happens when you keep raising the standard.
love,
sangram