Love this and very aligned with Christopher Lochhead's thinking. Keep it simple for humans to understand has been my greatest struggle with my brand and POV Unhustle. Still in the works as we speak. Keep up the great work!
I've re-read this post a couple times to reflect on the POV. Could it be" Breaking Down Silos and Creating Transparency and Alignment in Your GTM". or more simple: "Building Scalable GTM Transparency and Alignment"
Our demon is traditional marketing—brands paying to get in front of eyeballs. We champion authentic referrals and recommendations from people we know, like, and trust.
Google, Amazon, and Yelp start with the “what” (service/product/restaurant), but we don’t know the “who.” (Are they bots? Do we have shared interests? Can I trust them?).
We start with the “who” and it’s all genuine recommendations, so you can have confidence it’ll be trustworthy and helpful.
Love this! We talk often about seeing things from our customers PoV but that internal one gets us there. We are all talking about efficiency post COVID spike, our new PoV has much to do with better planning, systematic, learning to say “no” even though it seems like a great opportunity!
Love this and very aligned with Christopher Lochhead's thinking. Keep it simple for humans to understand has been my greatest struggle with my brand and POV Unhustle. Still in the works as we speak. Keep up the great work!
Amen! So important to make it different over better. ❤️ it!
Hey how does this sound? Unhustle: It’s good for you and your work
Better but not sure if it’s different
redefine success with sustainable LifeWorkPlay Design
replace Hustle Culture with Human Culture
People with the courage to unhustle create sustainable success
Fit Your Work Into Your Good Life?
POV can be MTG - 'Markets to Go' for 'M'ore efficient, 'T'ransferable (repeat clients) and sustainable 'G'rowth!
(Demonises inefficient, non-repeatable, one time successes in market)
Wow.. that’s solid. Efficient growth definitely seems to be the top pick.
I've re-read this post a couple times to reflect on the POV. Could it be" Breaking Down Silos and Creating Transparency and Alignment in Your GTM". or more simple: "Building Scalable GTM Transparency and Alignment"
love that - and now more important than ever.
Excellent article as always Sangram.
Our demon is traditional marketing—brands paying to get in front of eyeballs. We champion authentic referrals and recommendations from people we know, like, and trust.
Google, Amazon, and Yelp start with the “what” (service/product/restaurant), but we don’t know the “who.” (Are they bots? Do we have shared interests? Can I trust them?).
We start with the “who” and it’s all genuine recommendations, so you can have confidence it’ll be trustworthy and helpful.
Now off to book my pedicure…
so true - the who > What.
I have heard that pedicures are nice, but have yet to get one. Appreciate your continued updates, Sangram!
Boom!!! Do it
Love this! We talk often about seeing things from our customers PoV but that internal one gets us there. We are all talking about efficiency post COVID spike, our new PoV has much to do with better planning, systematic, learning to say “no” even though it seems like a great opportunity!
Boom! Now that’s action. What have you said no to lately?
Acquisitions and new product opportunities. We’ve felt like we need to be a 10 out of 10 on the business we have rather than chasing “new”
Like the Spartans in 300
❤️🎈🤗
I think part of the magic of MOVE is alignment, everyone focused on the right things together at each phase of growth.
Yes! Being aligned is more important than Being right.
Efficient Growth-most times businesses make GTM so complicated and lose sight of goals and how they are going to grow the business.
That’s good. Right now “efficient growth” is the best thing to focus on.
Just make it simple, we as humans make things complicated....totally understand that make it simple is the hardest to do...
Always working on it. Simple takes time than complicated. Right?
Yep, it i easier to write a 10 page memo than a 1 page executive summary!