week 98: the only thing people will remember

not what you do, but how you make them feel

thank you to over 11,000 of you who read this weekly and share with your friends and family for behind the scenes on building a million dollar business from scratch and beyond.

i also include a personal note in the end so i am grateful that you let me do that without judgement.

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so here’s what happened.

at our Austin roadshow our registration was over capacity by a long shot and we knew we were going to have a full house.

so we had to make a decision on who now gets to be in the room based on the partners and content.

it was apparent that the ratio of fractional leaders was higher than normal and the content was really geared towards helping teams in companies to do GTM better, together. 

so we had to reverse our invitation to some of the fractional leaders that registered.

to add to the injury (thank you but don’t come note), we accidentally tagged them on social to let them know we had an awesome time.

whoops! 

so the apology has to go out and it has to come from me.

sidebar - if the ceo gets the credit for all the good work, then he/she should surely be the one to apologize.

so the team quickly got an apology email from me out and did one better….

they decided to send them some go-to-market swag!

most of people who go uninvited understood that it wasn’t personal or intentional and now are signing up to becoming our ambassadors to share the good news of GTM frameworks.

a lesson i learned long time ago was that if you don’t hide and say that we screwed up and share how we will make it up to you, guess what, grace abounds. 

everyone has made mistakes. 

no one cares about that far too long.

what people remember and yes, remember they will… is how you make them feel.

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on a personal note, Saturday was our daughter, Kiara’s, first ALTA match in tennis.

she was so excited that she got ready at 9:30 am for a 1:30 pm match, ready to warm up…

she played well but didn’t win. 

after the match, Kiara said that she can’t wait to go back and play again and thinks she could do better which is pretty awesome to hear but here’s the truth….

don’t tell this to my son, krish, i think since she grew up playing and watching krish, she is tougher for her age than he was.

big brothers make their younger sisters tougher just by being a brother and you know what i mean.

she played with 11-12 year old girls and being only 9, she gave them a run for their money.

what matters now for her is to simply believe that she can.

just like Krish, she even prayed before the match on the court to thank God for her talents which is something very precious to us and the most important thing of all.

i doubt she will remember much about the game years from now, but she surely will remember how it felt.

and of course we had to celebrate with doughnuts and go to her fav food place - Panda Express!

Leader point - in business and in life, people will always remember how you made them feel. so don’t hide, be honest and turn a bad hiccup into a good experience.