I left the corporate world 8 months ago to work as a freelance consultant. My wife joined me 3 months ago, and we’re finally getting close to stabilizing our income. At the moment, we’re trying to focus on delivering the very best service to our two clients while I am also actively on PEAK, $RISE and LinkedIn trying to contribute my voice to the marketing community. It’s one day at a time, one project at a time. God is good and I trust him for the future.
This is a profound truth on several levels. First, failure is the ONLY way we change. (If it's not BROKE, there's not way we will bother to fix anything)! Second, only when things STOP, do we stop to focus on them. Otherwise, we will just move on.
Where this gets interesting is thinking about enabling transformation... helping companies not only see the truth about their performance from a customer's perspective, but helping them actually CHANGE their behavior as we result.
Like friends or spouses, I think companies need feel "loved" before they can change hear what's not so good and needs to change. My role as a market insights "truth teller", is not just to deliver the "full reel lowdown" about their failed performance, but to combine it with the victorious "highlights" that can encourage the company to make want to change.
Great insight, Wayne. Speak the truth, in love. It's easy to forget that we can deliver the most impact when we invest time in a relationship, which earns us the opportunity to be candid, yet supportive.
I left the corporate world 8 months ago to work as a freelance consultant. My wife joined me 3 months ago, and we’re finally getting close to stabilizing our income. At the moment, we’re trying to focus on delivering the very best service to our two clients while I am also actively on PEAK, $RISE and LinkedIn trying to contribute my voice to the marketing community. It’s one day at a time, one project at a time. God is good and I trust him for the future.
Amen! Keep up the good work. It’s a marathon. If you can outlast, you can win.
This is a profound truth on several levels. First, failure is the ONLY way we change. (If it's not BROKE, there's not way we will bother to fix anything)! Second, only when things STOP, do we stop to focus on them. Otherwise, we will just move on.
Where this gets interesting is thinking about enabling transformation... helping companies not only see the truth about their performance from a customer's perspective, but helping them actually CHANGE their behavior as we result.
Like friends or spouses, I think companies need feel "loved" before they can change hear what's not so good and needs to change. My role as a market insights "truth teller", is not just to deliver the "full reel lowdown" about their failed performance, but to combine it with the victorious "highlights" that can encourage the company to make want to change.
Great insight, Wayne. Speak the truth, in love. It's easy to forget that we can deliver the most impact when we invest time in a relationship, which earns us the opportunity to be candid, yet supportive.
100%
'Speak the truth in love' is a great summary. Despite some rumors to the contrary, clients are human. It's more important to grow than just to "know".
wow! i love the insights here Wayne that you drew from this post.
the full reel lowdown and highlights is where the real game is played.
"Don’t compare your match with someone else’s highlights."
LOVE this. Applicable to daily life and business.