week 39: Play 2 - your point of view is your strategy

thank you to over 10,000 of you who read this weekly and share with your friends and family for behind the scenes on building a million dollar business from scratch and beyond.

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last week, i shared how to define or reframe the problem as one of the 10 go-to-market principles that helped us go from 0 to million in 9 months with two different companies, in different markets with different economic times.

here is play 2 - Your PoV is your strategy.

Point of View is really a perspective on the current market status quo that you think fundamentally needs to be challenged, disrupted, and flipped on it’s head.

once you discover that, you have to stick with it for decades.

think Hubspot stuck and is still on the Inbound PoV for 10+ years, Terminus with FlipMyfunnel, Salesforce with Dreamforce, Gainsight with Pulse and so on.

there are movements that were born out a single PoV.

Story time:

Part 1: so for Terminus - we locked in this stat from Forrester that said - less than 1% of the leads turn into customers.

well, who wants to be that person.

so we flashed this everywhere and told marketers, don’t be this and let’s fix it.

everyone wanted to be on the better side and for all my time at Terminus (8 years) this was the stat we led with.

Part 2: now for GTM Partners - we surveyed 1000s of GTM leaders and found the 15 GTM reasons why GTM is broken and make that our rallying cry.

now this single slide has been shared 100s of times on LinkedIn, at every event we speak, on every sales call, on every customer strategy conversation and leads to incredible therapy session that gets people unarmed and lean into problem solving versus pointing fingers.

that’s our PoV and now our goal is to teach everyone out there who is leading GTM in some way shape or form to identify their GTM problems through these 15 points and start working with them on solving it.

the point is - discover your unique PoV and stick with it for a long time to penetrate the market.

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on a personal note, last week was my wife birthday.

it fell on a Tuesday so we decided to go workout together and then grab lunch.

nothing crazy.

simple but the idea of knowing what would matter to her is more important than the biggest gift.

i feel blessed that today we all have choices like this that we can make everyday.

the question remains would we make that choice and how often?

if workout and lunch makes your day because both includes quality time, then let’s do it.

this is us after a mid day workout!

sometimes we spend too much time doing strategy and too little on executing.

Leaderpoint: when we are faithful in little things we can achieve greater things, both in business and life.