thank you to over 10,000 of you who read this weekly and share with your friends and family for behind the scenes on building a million dollar business from scratch and beyond.
Expaning the horizon and sometimes changing a point of view based on new information is very important. We often fall into the trap of doing the same thing over and over again and expect different results! The biggest growth for me both professionally or personally has come from when I change the POV and do things differently.....Great read!
Amazing! So good to see you last week and your hospitality by hosting the GTM event in your office. The pov is tricky but when done right can change the trajectory of your business and life.
It’s fun to simply document with Al the typos and everything in it. I do it for myself to one day read all my raw emotions and I am glad it’s helpful for others. Always appreciate your support.
Sangram, I so appreciate the valuable lessons you have to offer. I relate very much to your GTM partners slide. In my last role (because I was laid off recently and looking into a Director Revenue Marketing or growth at a solid B2B saas), the problem I found was that there was a huge gap in understanding between the exec team and managers, as well as amongst the exec team members, on those points you mentioned. The Marketing output value was not clearly measured and communicated (I was working on this everyday !) because the VP mktg wasn’t able to. The narrative that worked well amongst the execs was still this old one: Hire more sales people to grow pipe and revenue!!
In the end, it’s a good thing that I am not there anymore 😳
So straightforward. This is great: Point of View is really a perspective on the current market status quo that you think fundamentally needs to be challenged, disrupted, and flipped on it’s head.
Mark Schaefer who wrote Marketing Rebellion, Chris Walker, CEO of Refine Labs are two. I’m wanting to do it well, but struggling to play the role of challenger since my nature is consensus building.
Expaning the horizon and sometimes changing a point of view based on new information is very important. We often fall into the trap of doing the same thing over and over again and expect different results! The biggest growth for me both professionally or personally has come from when I change the POV and do things differently.....Great read!
Amazing! So good to see you last week and your hospitality by hosting the GTM event in your office. The pov is tricky but when done right can change the trajectory of your business and life.
Sangram, I love reading this newsletter every week and especially are you always tie in a great personal story!
It’s fun to simply document with Al the typos and everything in it. I do it for myself to one day read all my raw emotions and I am glad it’s helpful for others. Always appreciate your support.
Sangram, I so appreciate the valuable lessons you have to offer. I relate very much to your GTM partners slide. In my last role (because I was laid off recently and looking into a Director Revenue Marketing or growth at a solid B2B saas), the problem I found was that there was a huge gap in understanding between the exec team and managers, as well as amongst the exec team members, on those points you mentioned. The Marketing output value was not clearly measured and communicated (I was working on this everyday !) because the VP mktg wasn’t able to. The narrative that worked well amongst the execs was still this old one: Hire more sales people to grow pipe and revenue!!
In the end, it’s a good thing that I am not there anymore 😳
Thanks for everything!
So straightforward. This is great: Point of View is really a perspective on the current market status quo that you think fundamentally needs to be challenged, disrupted, and flipped on it’s head.
It’s simple yet difficult as you know very well. Curious who else is doing it well in your opinion?
Mark Schaefer who wrote Marketing Rebellion, Chris Walker, CEO of Refine Labs are two. I’m wanting to do it well, but struggling to play the role of challenger since my nature is consensus building.
Oh! Man. Hire more and then fire fast is an unfortunate reality of lot of SaaS business. It’s no good to do if this way but it’s easy.
I am glad your moved on and have an opportunity to change your outcomes and others for the better.
great photo of you Manmeet!