Week 41: play 4 - Become a Guide and create a standard

every company needs to become a media company

thank you to over 11,000 of you who read this weekly and share with your friends and family for behind the scenes on building a million dollar business from scratch and beyond.

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last week, i shared about how every company needs to find their lane of genius as one of the 10 go-to-market principles that helped us go from 0 to million in 9 months with two different companies, in different markets with different economic times.

so far, i have shared 3 plays:

play 1: Redefine the problem

pay 2: Your Point of View is your Strategy

play 3: Find you lane of genius

well, today, as consumers of information, we need to be the makers of information.

a few days ago, I asked a question on how do you differentiate between movement and community.

the way i codified it is this way:

the goal of a movement is to help drive "the conversation" so everyone is talking about it

the goal of a community is to facilitate "the conversation" in a safe place

as GTM Partners analyst firm, our goal is that "go-to-market" becomes the theme of the year across all events, board meetings and through Peak Community facilitate that conversation in a safe place.

check out the incredible list of comments on my LinkedIn post here if you want to go deeper on it.

but for this to be true, you have to think like media company - a company that can be trusted, followed, and eventually become the guide.

story time:

for building Terminus from 2015 to 2018, we wrote two books, did a LinkedIn course that have been taken by over 25,000 professionals, did a daily podcast (yup daily) for over 1000 episodes and even created yearly “state of …” report as the most shared content piece on this topic.

for building GTM Partners in 2021-22, we are back at educating the market. Wrote a book that became WSJ bestseller on the topic, spoke at Dreamforce (OpsStar), Inbound and every single big event on the topic of go-to-market (GTM), and one of the fastest growing B2B course on LinkedIn with 7000+ learners, a comprehensive guide to GTM and a podcast that is about to get relaunched.

that is beyond the daily LinkedIn post and the usual nurturing of content that drive eye balls.

now we are starting to own the narrative on the topic of GTM and the trust of early adopters and believers of the movement.

the question for you as a reader is how do you become the trusted source of information and not an email that goes to junk folder?

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on a personal note, we got a big box of GTM Partners swag that is now in our garage and i recruited our kids to unpack.

why?

it’s really important to me that they know what we do and be part of it plus some manual labor is not bad to teach our kids once in a while.

sometimes, i will have my son or daughter simply sit in the room when i am on a sales call to get them understand what i do for a living and then ask for feedback.

to them, i talk a lot… well that is not wrong when you are teaching or sharing ideas but also made me realize that i could be better with asking questions.

as our kids grow up, i imagine them saying to their kids a story of when they unpacked the swag from first order of a new business of their dad and how it made them feel.

it’s a dream and dreams… have wings.

i encourage you to keep dreaming and building with your head focused and you will surprised how far you go when you are not distracted from everything going around you.

leaderpoint: When you become the standard, you get to set the rules of the game.